Digital marketing strategies: why they need to be rethought today
When we talk about digital marketing strategies, most online content keeps repeating the same ideas: be present, post consistently, follow trends.
All fair points.
The problem is that the market is now saturated with brands and professionals doing exactly that, without seeing real results: visibility with no impact, engagement with no consequences, content that performs but doesn’t lead to decisions.
Today, an effective digital strategy is not built on presence alone, but on the ability to create repeated and recognizable connections between brand, content, and audience.
Before anything else, though, there’s a strategic choice that is often overlooked:
how do I want my brand to be remembered when the user is not looking at it?
Strategies that truly work don’t operate on fleeting attention, but on memory.
That’s where the difference lies between a profile that entertains and a brand that guides decisions.
From audience targeting to the idea of a “cognitive moment”
A more evolved approach to digital marketing doesn’t think only in terms of targets, but in terms of mental moments.
Those who generate real economic results on Instagram don’t simply reach people. They intercept:
- different stages of awareness
- desires that are not yet fully articulated
-
frustration built from attempts that didn’t work
The point is not just who is watching the content, but the mental state they are in while doing so.
That’s why the strategic question is no longer “who am I talking to?”, but:
- what is the user thinking right before opening Instagram?
- what problem do they feel, but can’t clearly define yet?
-
what have they already tried without success?
Content that works is no longer purely informative or technical. It’s content that brings order to the user’s mental chaos.
When someone feels understood before a solution is even presented, the relationship has already begun.
Digital marketing strategy: content as a positioning system
Content is not meant to explain what you do, but to justify why you do it better than others.
When this principle is applied correctly, brand perception changes completely.
It’s no longer about persuading, but about making a position evident.
We can call this invisible authority: by the time the user reaches the service, the decision is already largely formed.
Algorithms confirm this as well. Social platforms don’t reward the “prettiest” content, but content that generates repeated micro-interactions: saves, profile revisits, multiple views, rereading.
Strong authority doesn’t come from a single post or a perfect reel, but from a coherent narrative that invites users to return, recognize themselves, and go deeper.
Instagram as a strategic orientation system
Let’s clarify a central point in digital marketing strategies:
Instagram is not just a content distribution channel. It’s a system that shapes the kind of value you’re building over time.
Every communication choice determines:
- the type of audience you attract
- the level of awareness you develop
-
the type of requests you’ll receive
Through the way you communicate, you are already teaching users how to perceive you.
This is where many brands get stuck: they grow followers and engagement, but don’t see a real impact on business or ROI.
Not because Instagram doesn’t work, but because communication was never designed to guide users along a clear path.
Conversion happens before the CTA
One of the most common mistakes in digital marketing is thinking that conversion happens when a user clicks a link, sends a DM, or fills out a form.
In reality, that’s just the final visible step of a process that has already been completed.
Real conversion happens much earlier, when:
- the user recognizes your point of view as relevant
- they start trusting your solution
- they stop looking for alternatives — or, if they do, they keep coming back to you
At that point, the strategy has already done its job. It has built memory, positioning, and authority.
The final action is simply a consequence.
In OniGrow, we help brands and professionals design digital strategies that turn Instagram into a real strategic asset — built on qualified interactions and concrete decisions.
Not through shortcuts or standard formulas, but through tailored systems, aligned with business goals and desired positioning.
If your communication feels present but isn’t delivering the results you expected, you can contact us directly on WhatsApp to understand which approach fits your project best.
