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Digital marketing strategies: why they need to be rethought today When we talk about digital marketing strategies, most online content keeps repeating the same ideas: be present, post consistently, follow…

How to become an Instagram influencer today Influencer marketing keeps growing and Instagram remains one of the leading platforms for creators and brands. That said, becoming an influencer today is…

If Instagram feels confusing right now, it’s not because “it’s not for you.”Instagram is a social platform with its own language, made of signals, behaviors, and relationships. You simply need…

For years, Instagram Shopping was seen as the perfect shortcut: tag a product, the user clicks, and buys. But today, things have changed. Instagram Shopping still exists, but it’s no…

After choosing whether to use a Business or Creator account, the real step forward on Instagram comes when you start reading and understanding your data. Posting content without analyzing performance…

The term Instagram professional account is used more and more frequently, but not always correctly. In practice, it refers to the profiles designed for professional use on the platform —…

Why DMs are the new center of monetization Monetizing on Instagram today looks very different from the past. Reach is no longer predictable, and posting content alone doesn’t guarantee sales…

The truth behind Follow IG Why isn’t your content converting, even when it looks great?Follow IG is a simple action: a user chooses to stay connected with you because they…

Your Feed as a reflection of who you are An Instagram feed is no longer just a grid of images: it’s your visual voice, the most direct way to show…

Instagram Stories: from content to strategy Instagram Stories have revolutionized the way we communicate. And even though they’ve already earned a central role on the platform, they keep evolving. Today,…

Why your Instagram profile picture matters more than you think You scroll, click, and hit “like”… but how often do you really think about your profile picture?It speaks for you…

The evolution of Instagram Live When Instagram launched Live back in 2016, the goal was simple: give users the chance to communicate in real time, with spontaneity and without filters.…

Instagram is no longer just a photo-sharing social network — today it’s a powerful platform for discovery, entertainment, and global connections. Among its many features, the Instagram Explore Page is…

On Instagram, the username is the actual address of your profile: unique, recognizable, and essential to be tagged, mentioned, or found. In fact, when you try to tag someone, the…

Instagram Ads are managed through Meta Ads Manager, the platform Meta provides to help you promote your content to a highly targeted audience, well beyond your current followers. With this…

Instagram is no longer just a social network for sharing photos or daily stories. Today, it’s a true strategic ecosystem for those looking to grow their business. Instagram collaborations, in…

Why Instagram DMs are a missed opportunity for your brand In the digital world, “DM” stands for Direct Message, a private conversation between users. On Instagram, DMs offer a direct,…

Your Instagram content plan is more than just a spreadsheet, it’s your communication compass. It connects your business goals to your online presence and helps you post with purpose. Without…

Many brands and creators invest time and energy into content creation and curating a flawless feed. That’s the right move. But there’s one simple, free, and powerful action that’s often…

Ever wondered why you keep seeing certain posts over and over, while others seem to vanish into thin air? You’re not alone. Instagram isn’t a random chronological stream—it’s a smart…

Your Instagram bio is the very first space where you tell people who you are. But you have just a few characters to do it—and that’s exactly why it matters…

At some point, we’ve all opened Instagram and found ourselves scrolling through posts that feel repetitive, out of place, or simply misaligned with our mood. But unfollowing or blocking someone?…

Out of Instagram post ideas? No worries — in this article, you’ll find 20+ easy-to-adapt prompts that work for both personal and brand profiles. Clear ideas and smart tips to…

Instagram launches Edits, a new app designed to make video editing simpler, faster, and more accessible—right from your smartphone. Adam Mosseri, CEO of Instagram, describes it as a powerful, intuitive,…

What are Trial Reels? Posting content on social media always comes with uncertainty: will your audience like it, or will it just go unnoticed? For creators and brands, this is…

Instagram Feed: what it is Instagram uses the term Feed in a very general way, which can create some confusion among users. Often, people mix up the concept of the…

The potential of IG Hashtags Imagine Instagram as a huge, messy pantry filled with unlabeled ingredients. Finding what you need would be impossible. But if every ingredient were neatly organized…

What is Shadowban on Instagram? Shadowban is a term often used by creators and brands, and it refers to a sudden drop in the visibility of your content — without…

What is your Instagram engagement? You can think of your Instagram engagement like the energy of a party: the more people are dancing, chatting, and having fun, the more successful…

What are Instagram Reels and why are they so popular? In recent years, Reels have become the most important content format on Instagram, earning their own dedicated section on the…

What is the Instagram Verified Badge and what is it for? Have you ever noticed that little blue symbol next to the names of celebrities and brands on Instagram? That’s…

Do you want to improve your profile, increase engagement, and reach a wider audience? Instagram Hashtags can help you! They are a key tool for categorizing content and boosting its…

Are Instagram Hashtags really that powerful for increasing visibility? And do Viral Instagram Hashtags actually exist? In this guide, we’ll analyze which ones work best, debunk some common myths, and…

What is the Link in bio on Instagram? The Link in bio on Instagram refers to the clickable link you can add to your bio section—a strategic space to attract…

The new Instagram Feed grid Instagram continues to evolve with updates aimed at enhancing user experience and increasing time spent on the platform. The latest change affects the Feed: the…