What is the Instagram Verified Badge and what is it for?
Have you ever noticed that little blue symbol next to the names of celebrities and brands on Instagram? That’s the Verified Badge — a symbol of authenticity and credibility for a profile.
While it was once reserved for celebrities and major brands, today it can also be requested by emerging creators and growing entrepreneurs, even without a large following.
But what is it really for?
In addition to distinguishing authentic profiles from impersonators, it helps protect your account from identity theft and fake profiles. To grant the badge, Instagram verifies the user’s data and official documents, ensuring that there is a real person or brand behind the account.
Having the Verified Badge means more trust from followers, greater authority, and new opportunities for growth and monetization!
What are the requirements to get the Verified Badge?
You must be at least 18 years old, live in a country where Meta Verified is available, use your real name with a recognizable profile photo, keep your account public and active, accept the terms of use, and avoid frequent changes to your username and profile picture. As mentioned, you don’t need to be a celebrity to get verified, but having visibility and engagement helps, since Instagram checks the authenticity of your profile based on articles, publications, and online mentions.
💡 Tip: ask to be mentioned in articles, interviews, or posts from authoritative sources — it will increase your chances of approval!
Verification can be free or purchased with Meta Verified
Free verification
Instagram grants the Verified Badge to profiles that request it and demonstrate public relevance and notability, with verifiable activity and mentions in the media. To request verification, simply go to Instagram settings, select “Request verification” and fill in the required information. If your profile does not meet the criteria, you can always consider Meta Verified to get the Verified Badge and access the extra benefits of the subscription.
Meta Verified
A monthly subscription service that guarantees the Verified Badge without the need for public notability, but after identity verification through documents and photos. Here’s the official link for more details on the requirements: Meta Verified Help.
The benefits of the Instagram Verified Badge
Getting the Verified Badge offers several advantages, both in terms of credibility and functionality. Here are the main ones:
- Authenticity and trust.
- Greater protection against identity theft.
- Increased visibility and engagement, as it boosts your exposure in search results.
- Access to exclusive tools (with Meta Verified), such as priority support and advanced features.
Questions and useful tips
You probably still have some doubts. Our advice is to keep your profile as authentic as possible and take care of every small detail to speed up the process.
A common concern is rejection: if it happens, you can try again after 30 days, but only after improving your online presence. Another important point is that the Verified Badge does not automatically increase your followers; it serves to certify your identity, but growing your community will always depend on your interactions and content quality.
Conclusion
The Verified Badge can be your turning point. This badge is not just a guarantee of authenticity but a powerful tool to strengthen your reputation, protect your account, and attract a wider audience. However, the Verified Badge alone is not enough.
The real difference comes from having a solid, targeted strategy to increase your visibility, authority, and community. And that’s where we come in! With the right support, you can optimize your online presence and accelerate your path toward your goals. Take a look at our organic growth packages designed just for this. Or, if you’d like personalized advice, you can find us on WhatsApp and we’ll find the perfect strategy for you! ✨
