Index

    The potential of IG Hashtags

    Imagine Instagram as a huge, messy pantry filled with unlabeled ingredients. Finding what you need would be impossible. But if every ingredient were neatly organized and clearly labeled, finding what you’re looking for would become super easy. IG Hashtags work exactly the same way!

    CHOOSING TARGETED HASHTAGS MAKES ALL THE DIFFERENCE

    Think about the benefits you can get by choosing the right “labels” for your content:

    • Better discoverability through specific keywords users are searching for (like #WeddingTrends2025).
    • Support from the algorithm, which will show your content to the right audience.
    • Increased visibility.
    • A higher chance of ranking among the most popular posts.
    • Viral shares, thanks to the right Hashtags that attract theme pages ready to reshare your content.

    Photo of a hand holding a phone displaying a list of Hashtags to use for an Instagram post.Speaking of going viral — let’s dive deeper! Check out our article to learn how viral Hashtags work on Instagram.

    Where should you place IG Hashtags: in the caption or in the comments?

    Instagram has confirmed it: Hashtags work both in the caption and in the comments! The choice is yours, but follow our tips to get the best results.

    CHOOSING TO ADD THEM IN THE CAPTION?

    Great! This helps you integrate the Hashtags into the message you want to communicate. Just remember to separate the Hashtags from your text with a few line breaks for a cleaner look.

    PREFER TO ADD THEM IN THE COMMENTS?

    Perfect if you want to keep your caption tidy but it requires speed! Make sure to post the Hashtags right after publishing to ensure proper indexing.

    What types of IG Hashtags should you use for your content?

    Start by identifying which ones are most relevant to your niche by doing research through the Explore tab and analyzing your top competitors.

    As a starting point, you can also use Instagram’s suggestion feature: type the # symbol followed by the first few letters of your niche keyword, and Instagram will show you a list of suggested Hashtags that are already popular with your target audience.

    A detailed explanation of the three types of communication goals you can achieve through the Hashtags you choose to use.

    Get inspired when selecting the IG Hashtags that are right for your content!

    Extra tips

    We’ve talked about how to choose and use Hashtags. Now, here are some exclusive, lesser-known tips that can really boost your results. Try them out and you’ll notice the difference!

    SIZE OF IG HASHTAGS
    Avoid using overly saturated Hashtags (with millions of posts) or those that are too niche (only a few hundred posts). Aim for Hashtags with a volume between 10K and 200K posts to maximize visibility.

    EXPLORE ANALYSIS
    Use Instagram’s Explore page to discover new trends, check out competitors, and find the Hashtags currently trending in your niche.

    USAGE VOLUME
    Go for IG Hashtags that strike the right balance between visibility and topic specificity — avoid those that are too generic or rarely used.

    SAVE TIME

    • Create lists of 20–30 Hashtags for your main content themes, so you can quickly pick the most relevant ones for each post.
    • Update your lists based on the specific focus of each post.
    • Create a branded Hashtag, like #OniGrow, to strengthen your brand identity and increase recognition.

    Do you have all the strategies you need to take your profile to the next level?

    If you’re still missing a few steps, it’s time to unlock your growth potential!

    As expert consultants in organic growth and community development on Instagram, we’re here to listen to your goals and turn your ideas into a personalized strategy.

    👉 Click here to chat with us and start your growth journey today! 🚀