The new Instagram Feed grid
Instagram continues to evolve with updates aimed at enhancing user experience and increasing time spent on the platform. The latest change affects the Feed: the classic square format is giving way to a rectangular layout, inspired by TikTok.
This update has forced creators and users to rethink their content approach, moving away from the traditional 4:4 format. Instagram’s message is clear: reels are now the dominant format!
How to stay updated with the changes
To optimize your content, it’s essential to keep up with the new dimensions: the personal Feed now follows a 3:4 format, while the News Feed uses a 4:5. To ensure the best presentation, it’s recommended to create content in a 4:5 ratio to avoid unwanted cropping or excessive editing. Those who prefer to keep their original dimensions can adjust the preview by tapping the three dots in the top right corner > Edit preview, then repositioning the image accordingly.
Other useful tips for you:
- Leave space for text: If you use text or graphics, keep them away from the edges to prevent cropping.
- Harmonize your content: Maintain consistency between posts and reels to create a balanced new Feed.
Example of the new Instagram Feed
Instagram has completely changed the way content is displayed in the Feed, creating challenges for creators and businesses that have long invested time in crafting square-format posts.
The rectangular format offers a more immersive experience but also impacts the overall harmony of your profile. Now more than ever, the aesthetic of your Feed plays a crucial role: a well-curated account grabs users’ attention and effectively communicates your visual identity.
We recommend keeping a minimal style, consistently using your brand’s color palette, and alternating posts with reels to create a more dynamic Feed.
To help you better organize your content, we’ve prepared an example grid for inspiration. Use it as a guide and start improving your profile today!
The future of the Instagram Feed
In recent years, Instagram has introduced changes to personalize the user experience. This direction could lead to:
⇨ An increase in suggested content, further transforming the platform into a discovery-based social network;
⇨ The dominance of reels as the primary content format;
⇨ New customization options for the Feed, such as the ability to choose which content to see more frequently.
It’s essential to stay ahead of these changes: keep an eye on Instagram’s updates, follow trends, and adapt quickly to new features!
Our support could be crucial during this phase: build your community and boost your profile’s visibility before the algorithm makes it even harder to stand out!
The best time to optimize your strategy is now, let’s connect on WhatsApp!
Want to dig deeper? Read our complete guide on how to grow on Instagram in 2026 for a full strategy.
How to adapt your strategy to the new Feed
According to Later’s data (2025), profiles that adapted their strategy to the new Instagram Feed saw an average 28% increase in organic reach in the first 3 months, which shows that understanding platform changes and acting quickly is the key to keeping your visibility.
The concrete actions to put in place right away:
- Diversify your formats: the new Feed rewards profiles that use Reels, carousels and static posts in a balanced way, not those that rely on a single format
- Optimize for saves: the algorithmic Feed gives growing weight to saved content, so create guides, checklists and tutorials that people will want to come back to
- Interact quickly: reply to comments within the first 30-60 minutes after publishing to signal to the algorithm that the post is generating genuine conversation
- Make the most of Favorites: encourage your followers to add you to their Favorites list so your posts show up in their main feed
Frequently Asked Questions
What has changed in the new Instagram feed?
Instagram has introduced a feed with three views: the main feed personalized by the algorithm, the “Following” view that shows only posts from the people you follow in chronological order, and the “Favorites” view for content from the accounts you have added to your favorites. This gives users more control over what they see.
How do you adapt your strategy to the new Instagram feed?
With the new feed, it is even more important to create content that generates immediate interaction. Posts with high engagement in the first few hours appear higher up in the algorithmic feed. Encourage your followers to add you to their “Favorites” so they always see your content. Use Stories to keep the relationship alive and drive visits to your profile.
Instagram Guides by Industry
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